1) Get Written Opt-in: Having a customer’s phone number doesn’t automatically mean you can use it (in fact that is illegal in many cases). You need to make sure you receive clear written consent/ opt-in before sending out SMS marketing messages. One good example of this is, “Opt-in to SMS marketing to be the first to gain access to our sales, when you sign up you will have access to sales 24hrs before everyone else”

2) Less is More: Make sure you aren’t bombarding your customers with text marketing. This is not a good look, it comes across spammy and at the end of the day can impede your customer relationships.

3)Always offer an opt-out: every message you send should include the ability for the customer to opt out if they no longer want to receive Mobile SMS marketing. You’re doing yourself and your customer a favour here because if someone wants to opt out and you keep sending messages not only are they not going to convert but they may never buy from you again. A simple “Text STOP to opt out” will do the trick.

To read more about Mobile SMS Marketing check out our blog: https://createonlinemarketing.com/the-ultimate-guide-to-mobile-sms-marketing/

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SMS Marketing Line Break Strategy to Increase Conversions: https://youtu.be/7CB1t-wNKEI

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** Watch Related Tatango Mobile Messaging Videos**

Are you interested in the mobile messaging topics that we’ve discussed in our video above? Then also check out the following videos on our channel.

* Advanced MMS Marketing Strategies | Sending vCards (Virtual Business Cards): https://www.youtube.com/watch?v=BGdbugP1Q-I &list=PL9VHsE18iQ6bMyHvetzYBoDXRotwinxYc &index=4 &t

* What Can You Send in a Text Message Marketing Message?: https://www.youtube.com/watch?v=o7Nhik5l9OU &list=PL9VHsE18iQ6aUsdigDmT8Ks-9t80xo_j- &index=5 &t

* Exclusive Texting Tips on What to Include in SMS Marketing Messages: https://www.youtube.com/watch?v=GwHBYdHwot8 &list=PL9VHsE18iQ6btyLN2hGXRNcpK9s7YN9r1 &index=23 &t

Want to see even more mobile messaging related videos? Then also check out the Tatango playlist below.

Mobile World Congress Short Interview Clips: https://www.youtube.com/playlist?list=PL9VHsE18iQ6ZXfdRaW6zaooFc2cY8zZt6

**Video Topic Resources**

– Learn more about MMS messaging: https://en.wikipedia.org/wiki/Multimedia_Messaging_Service
– Learn more about text message marketing: https://www.wikihow.com/Do-Text-Message-Marketing

**Follow Tatango on Social Media**

Find out more about text message marketing on Tatango’s social media channels. Follow these channels to become an insider on everything that has to do with mobile messaging, and interact with other text message marketing industry professionals.

Follow Tatango on Twitter: https://twitter.com/Tatango
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Join our Text Message Marketing Mastermind Facebook group: https://www.facebook.com/groups/815852911932690/

**Read the Tatango Text Message Marketing Blog**

To learn more about SMS marketing strategies, and to get insights, news, case studies, and statistics, check out the Tatango blog here: https://www.tatango.com/blog/the-best-sms-marketing-software-hack-for-2020/

**About SMS Marketing Software Provider Tatango**

Tatango provides SMS messaging software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most well-known SMS, MMS and RCS mobile marketing campaigns in the world. For more information on Tatango, and our text messaging software, visit our website here: https://www.tatango.com

#mobilemessaging #mobilemarketing #smsmarketing #messaging #tatango #derekjohnson #linebreaks

7 best practices for SMS marketing that will set you up for success in 2023:
1. Use a Clear-Opt Out
2. Your Opt-Out Instructions Should Be Clear
3. Identify Yourself Clearly
4. Send at the Right Time
5. Beware of Character Count
6. Try Drip Campaigns
7. Use Coupons and Discounts

Have more tips? Leave them in the comments below.

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SMS marketing (aka Text message marketing) is a great way to get instant visibility from your loyal followers and customers. The question is, how do you best take advantage of text message marketing so you are truly adding value and not being annoying? Let’s talk about how to do this.

Step 1 – Decide what information you want to text. This is key. Think of your text campaigns as VIP type content for your best and most loyal followers and customers. What do they really want? Is it hot deals, such as with an eCommerce store or Restaurant? Maybe important news/alerts/updates, such as with a dance club’s class schedule changes or snow closure reports? Maybe it’s to help capture online reviews, such as a Roofer after a job, who can later use that opt-in list after it hails to send a message for a free roofing inspection! What kind of VIP deals can you send on slow days or at the end of the month to help you reach your sales goals? Write them down!

Step 2 – Once you understand what kind of messages you’d like to send and when, think about how you’ll build your subscriber list. We recommend posting how to join your list everywhere your customers are: in-store signs, on social media, in email blasts, on your website, etc.. Also make sure your team asks your clients to do this! The more that opt-in and the bigger your list, the better results you’ll get!

Step 3 – Sign up for an SMS marketing tool build for small business that’s easy to use and has the support you need to do things like build your campaigns, segment your lists into different buckets, and more. There are lots of these tools out there, including Marketing 360®’s easy to use SMS marketing software!

https://www.marketing360.com/nurture/?ref=YouTubeTextMessageMarketingStrategies

Step 4 – Set up your account, get your short code and opt-in keyword, create your campaigns, and start to build your subscribers lists! Create an automated message that gives new subscribers some form of value instantly, such as an instant coupon or offer! Make sure your messages are 140 characters or less. Use URL shorteners (like https://m360.us ) to link to offers or landing pages with more info. Also dynamically pull in the user’s name if possible to make it more personal. If you use YouTube links in your message, it will actually pull the entire video into your text message directly!

Step 5 – Keep track of your subscriber growth, make changes to your opt-in campaigns if needed so you’re seeing good growth. Without a list to text there is no value! So it all starts there.

Step 6 – Send your messages at the right time when you feel your users are ready to take action. Remember, text is real time and 97% of subscribers see it within 1-15 minutes. So send the message when you feel they are most ready to take action, such as just before lunch for a restaurant or in the evening shopping time for an eCommerce store.

Step 7 – Send ONLY the most valuable content and don’t over do it! If you do this, you’ll see few users opt-out and more list growth. Plus, you build a positive brand experience. Only text what you say you’re going to text.

Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!

#TextMessageMarketing #SMSMarketing #TextMessageMarketingStrategies
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Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

JB Kellogg on LinkedIn:
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