• August 31, 2021

Building Business Cases for #SEO with Keith Goode

#SEJThinkTank Recap: Building Business Cases for #SEO with Keith Goode

On Wednesday, May 20th, the SEJThinkthank was joined by Keith Goode, of seoClarity. His presentation, titled Building Business Cases for SEO, was moderated by Loren Baker.



Keith Goode is a widely respected search marketing professional with experience in website design, landing page optimization, copywriting and editing, keyword research, copy pay-per-click advertising, analytics/reporting, team management, and social media/networking—and somehow in the middle of all that he still finds time to sleep!

Large Enterprise In-House SEO with Keith Goode of IBM


Search Talk Live welcomes Keith Goode back to the microphone to discuss the unique perspective of In-House SEO. Having moved back to an in-house role after working with SEOClarity as the Chief SEO Evangelist, Keith will talk about the comparative benefits and risks of being a large enterprise, the greater need to educate internal resources, the psychology of selling SEO and showing success, and how agencies and in-house SEOs can work together.

Keith has over a decade of experience in SEO, most of which has been spent in-house with companies like HomeAway, BDX, SpareFoot, and Dell. Currently, he is the SEO Manager for IBM’s Watson Customer Engagement. He also is a regular speaker for Pubcon in the U.S. and Cross Forum in Japan.

#SEJThinkTank w/Keith Goode: Building Business Cases for SEO Initiatives

Keithi covers how to align your SEO initiatives with overall business needs, determine ROI, and how to measure what changes are successful. If you work in SEO, particularly for a larger brand, and have ever struggled to get budget or buy in for SEO changes, you will want to see this presentation!

Enterprise SEO & Team Building with Keith Goode of IBM

On today’s episode of the Search Engine Journal Show, Loren will be talking to the host of SEJ eSummit’s SEO Masterclass, Keith Goode of IBM, about enterprise SEO, setting up process, teams, training teams and anything else that Loren & Keith can think of.

Loren Baker is the founder of Search Engine Journal.
– Twitter : https://twitter.com/lorenbaker
– LinkedIn : https://www.linkedin.com/in/lorenbaker/

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