Google Ads Phone Call Conversion Tracking

In some cases, ads don’t lead directly to an online sale as conversions can also happen not on your website yet offline. For such business models, Enhanced Conversions for Leads could come in handy since this feature uses data from your website to measure sales that happen in the offline world so that you could understand the impact of your advertising. This feature is pretty cool as you don’t have to modify your lead forms or CRMs to capture a Google Click ID anymore.

Sounds awesome, right? However, there is a problem with it. This is a relatively new feature, and we couldn’t find many resources explaining how to set it up. Don’t worry though! As always, Sofiia has got us covered with today’s video in which she will show us the new way of configuring offline conversion tracking.

�� Links mentioned in the video ��

Google Support Documentation: https://support.google.com/google-ads/answer/11347292?hl=en &ref_topic=10011320

Google Sheets Template: https://docs.google.com/spreadsheets/d/18CPPu-FsIbMVZCjL7fIFVL_DjNgsefWahWZMLjSRgM0/copy?usp=sharing

Are you a reader more than a video person? Check this out ��https://measureschool.com/enhanced-conversions-for-leads/?utm_source=video &utm_medium=youtube.com &utm_campaign=description

���� Courses and Resources ⏬⏬

From Zero to Measure Hero ��‍♀️��‍♂️ https://bit.ly/measuremasters
GTM, GA4, and GDS FREE Courses �� https://bit.ly/measureschool-courses
Need Personalized Help? Contact Us �� https://bit.ly/measureschool-services

�� FOLLOW US ��

LinkedIn: https://www.linkedin.com/company/meas…
Twitter: http://www.twitter.com/measureschool
Instagram: https://www.instagram.com/measure.sch…
Facebook: https://www.facebook.com/measureschool

OUTLINE:

00:00 – Introduction
00:11 – Offline Conversion Tracking
02:09 – Setting Up a Conversion in GAds
03:37 – Form Tracking Methods
04:33 – CSS Selector GTM Variable
06:16 – Setting Up the GTag and Trigger
09:06 – Conversion Linker Setup
09:41 – Testing the Implementation
10:57 – Notifying Google About the Conversion
12:34 – SHA 256 Encryption Method
13:10 – Upload to Google Ads
14:03 – More GAds Information

Learn how to implement Google Ads website phone call conversion tracking using Google Tag Manager. You’ll be able to track phone calls from your website as conversions in Google Ads.
Simple and safe method!

SUBSCRIBE FOR NEW VIDEO EVERY WEEK: https://bit.ly/2EVQjyf

Follow me:

Facebook: https://www.facebook.com/Ads-Courses-230187187874606/
Twitter: https://twitter.com/AdsCourses
LinkedIn: https://www.linkedin.com/in/karol-w%C4%99grzyniak-ab42252b/

-~-~~-~~~-~~-~-
Please watch: “Top Skills To Master as a Digital Marketer in 2021”
https://www.youtube.com/watch?v=Hl-hDT7K8DQ
-~-~~-~~~-~~-~-

In this video, I showcase how to use Google Tag Manager to dynamically swap your phone number on your website – as long as you have a call extension enabled.

Using this method – you’ll be able to directly measure the amount of website phone calls you’re getting from Google Ads – along with your call extension data.

Let me know if you have any questions below!

Table of Contents:

0:00 – Getting Started with Call Extensions
1:18 – Setting Up Phone Call Conversions
3:08 – Installing Tracking via Google Tag Manager
6:53 – Is Call Tracking Metrics Worth It?
7:45 – Outro, please subscribe!

—
Subscribe �� https://bit.ly/2Yh13hQ
Discord ��https://discord.gg/zvGPHzfmDR
Visit my website �� https://bit.ly/2YevDLT
Checkout other videos�� https://bit.ly/2FAQAqh

Twitter �� https://bit.ly/2JtmAh9
LinkedIn ��‍♂️ https://bit.ly/2XxxM6o

#googleads #ppc #reporting