• November 24, 2020

Site Migration & SEO: Common Mistakes That Hurt Rankings

Site Migration & SEO: Common Mistakes That Hurt Rankings

Make sure your next site migration goes smoothly. Read on and learn how to avoid common pitfalls that can hurt your SEO efforts.

How to Do a Website Migration: 6 Tips to Do it Like a Pro

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In this video, Harry Sanders shares 6 tips on how to do a website migration and what mistakes you should avoid. Make sure you follow ‘how-to’ steps to do a site migration right and efficiently.
✔️Website migration checklist by SEMrush: https://www.semrush.com/blog/website-migration-checklist/

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Site Migration Checklist | SEO Marketing Strategies

Learn some quick SEO marketing strategies for a successful site migration from the experienced Conductor team. Our site migration checklist will help you get prepared for any type of website migration and take control of your SEO migration plan. Check it out below!

————-Pre Site Migration———-

Reporting & Analytics: benchmark current site performance through traffic, keyword ranking, and backlink data analyses for future comparison.

Metadata: make sure that metadata is present and optimized for every page!

Robots.txt file: only block desired files pre and post site launch and make sure you don’t block your entire site when go-live comes.

XML Sitemap: submit the new XML sitemap, containing only live pages, to Google Search Console.
Crawling site: before your site migration, crawl and benchmark data to make sure you are not carrying over serious SEO technical problems.

Javascript & CSS: check that JS code is crawlable and not being blocked. Don’t carry unnecessary code to the new site.

Schema markup: ensure all old and new schema markup is properly implemented.
Page speed: know your load time on Desktop and Mobile.

Canonical tag: a Google best practice is to have a canonical tag on every page which can help with duplication and indexation issues.

Redirects: use 301 redirects for site migration. Pro tip, have an excel file with old URLs pointing to new URLs.

———-Post Site Migration——–

Reporting & Analytics:
Use Google Analytics to ensure the tracking code is implemented correctly.
Fetch and render on sampling of pages with Googlebot.

Check site traffic: if everything is implemented correctly, site traffic should recover.
Crawl site: ensure all 301 redirects are implemented and point to a 200 status code page not 400 status code.

Check crawl for broken pages, broken links, duplicate content, and missing metadata.
Check indexation of website through “site:” command in Google.

Content optimization: begin to focus on metadata refreshing, new content, and optimizing existing content.

Conductor is here to help before, during, and after your site migration! Learn more about our Migration Solutions here!

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6 LOCAL SEO MISTAKES Killing Your Google Rankings in 2022 (And How to fix them)

Local SEO is fairly simple…when you know how. And when you don’t, you’re bound to make some mistakes. In this video I run you through 6 of the most common Local SEO mistakes business owners make when trying to rank higher in Google.
You will learn how to detect them but also how to fix them using some free SEO tools.
Using these local SEO tips should help you stay on top of your game an ahead of your competitors but mainly on top of google search results ��

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○ External duplicate content detection: https://www.copyscape.com/
○ Internal duplicate content detection: https://www.siteliner.com/
○ Digital Millenium Act: http://bit.ly/2N5upj5
○ Website Crawler: https://www.screamingfrog.co.uk/seo-spider/
○ Image optimiser: http://www.jpeg-optimizer.com/

○ Graphic design software – https://canva.7eqqol.net/DG0bG
○ Screen Recorder and Video Editor – https://bit.ly/2P5SljN
○ Youtube keyword research – https://vidiq.com/?afmc=4bs

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Site Migrations: SEO Mythbusting

In the fourth episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Glenn Gabe (Digital Marketing Consultant, G-Squared Interactive) discuss the most common SEO questions and myths around site moves, URL migration, domain name changes, and more!

Specific timestamped topics discussed in this episode:
Redirecting images during a site redesign or migration (0:00)
Will you always experience a drop in traffic with a domain name change or a site migration? (1:53)
Buying a new domain name with history & traffic anomalies (2:40)
Site merger vs site move (6:24)
What goes on on the Google side once a domain name change is triggered? (8:12)
Why would one use the Change of Address Tool? (10:16)
If a site moves, is there a reassessment of content quality by Google? (11:15)
Should you revert back if a site migration results in a major drop in traffic? (14:54)
Should one unblock URLs normally blocked by robots.txt during a site migration? (17:31)
Most common problems after a site moves & doing things step-by-step (18:16)

Documentation mentioned in this episode:
How to 301 redirect images during a website redesign or CMS migration → https://goo.gle/32tGMJz
Site moves (with URL changes) → https://goo.gle/2FQti2E
Change of Address Tool → https://goo.gle/3lh3uNq
Penguin update → https://goo.gle/32j0ibi

Watch more SEO Mythbusting episodes → https://goo.gle/SEO-Mythbusting
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral